It’s tough knowing how Google operates. The search engine giant evolves its operations all the time. It develops new SEO algorithms all the time. Nonetheless, some mistakes that you make could create a permanent enmity between you and Google. You have to be careful with your choice of search engine optimization tactics. Dynamism is a highly valued quality since what works today could be inactive when you wake up tomorrow.
Therefore, what mistakes should you avoid committing?
Be patient and build your links. Some of the links you buy are from disreputable social networking accounts and sites that focus entirely on spamming unsuspecting individuals. Using such links would only hurt instead of helping you. It’s like a student who takes a letter that’s supposedly from his father but signed off with the school principal’s signature and name. Google has a way of finding you out when you buy links.
The next sin might shock you. It’s article marketing, which was the main trend in 2008. Article marketing involves writing a single article before spinning it into several versions by adjusting some of the wordings slightly to make them different from the original. Circa 2008, article marketing worked well and produced amazing results. Today, Google is capable of sniffing out an article that has a few variations from an original one.
Keyword stuffing is a sin. Using a particular keyword repeatedly throughout your article while hoping that it gets you ranked better will only attract the wrath of Google. What you might not be aware of is the fact that Google’s algorithm only relies slightly on keyword density. The keyword density shouldn’t be more than 5 percent. In fact, keyword density ranks lower than trusted links and domain authority.
Anchor texts are crucial for effective SEO. For them to work, however, the anchor texts have to be natural. Unfortunately, some people apply unnatural anchor texts. Google looks at anchor texts when ranking sites. Do not put all your hopes in one tactic – anchor text. Spread your options around. Anchor texts should never be your be all and end all. Displaying the same anchor text in all links simply informs Google to watch out since you’re attempting to con it.
Broken links are sneaky. Google will punish you for something that’s not entirely of your doing. A blogger accumulates plenty of links on his blog that don’t work anymore. Many websites that were alive a few years ago have relocated, died or undergone some form of restructuring. The content or page you linked to such sites will lead nowhere. Lack of broken links shows Google that you update your website frequently; hence, making you worthy of a good ranking.
Therefore, use the information published in this article to avoid making Google your enemy. Hire a competent SEO firm or professional to help you navigate through a process that could kill your online business or e-commerce website. Search engine optimization changes all the time, but this should not make you feel as if you’re walking in a field full of landmines that could go off anytime.