Here at we inspiredprotagonist.com like to think differently about life and the situations it places us in. But however intellectual we are, however busy in our lives, there are certain things that cannot be avoided. Cleaning, shopping and other monotonous tasks are a daily fact of life, but in our opinion our time was more valuable than the cost of employing a maid cleaning service, so we started doing some research on House Cleaning Sydney and we were truly shocked by the number and variety of companies offering these services.

A good cleaning company can help to make your business much more professional.
A good cleaning company can help to make your business much more professional.

It would appear that large numbers of people are quite happy to trade their income for their time in order to save themselves the monotonous daily cleaning ritual. And when you think about it, it is perfectly understandable. In the modern day family, both parents have a full time job.

It is neither right nor fair to expect one of the partners to come home from a hard day’s work and then spend a couple of hours washing and cleaning. If you are both working, and earning good money, they surely it makes perfect sense to use some of that money to get those boring jobs done.

It is important to spend time together as a family, and while the occasional family cleaning day may be good fun, and bring everyone closer together, there are a lot better things for people to be doing together than cleaning.

Having used a service for a month now, I can tell you that it is also a very uplifting experience to come into your home after a busy day, and find it looking and smelling wonderful. As the Mastercard advert is so keen to tell us, that feeling is priceless.

Knowing that you and your partner, or the kids can just sit down, relax and enjoy your time together is also something very special, and I wouldn’t be surprised if it improves the strength of your relationship. Spending quality fun time together is after all really important and with everyone being less tired and stressed the benefits can be felt everywhere throughout the family.

From an ethical point of view and without wishing to sound pompous, you are also helping people that need to work to earn money. They are providing a service, and by utilising that service you are helping them to improve their family situation.

The only advice I would give you in regards to choosing a company, is to do some research. Are they bonded, reliable and trustworthy? Perhaps try and speak with a few of their clients, so you can hear their opinions of the service being offered. Do some research on prices as well, so you know what the going rate for the service is. When I was going through the process I was quoted wildly differing prices, so make sure you don’t get ripped off.

And most importantly of all, enjoy and make use of the extra time that using a cleaning service will generate for you, don’t waste it.


For anyone to succeed in business whatever the field, it always pays to know your business inside out and upside down. But with the advent of the internet and online marketing, specifically SEO (Search Engine Optimisation) that in reality it is a totally separate business and one that in all honesty is probably best left to the experts.

SEO is a challenge for many marketers.
SEO is a challenge for many marketers.

Having come to this conclusion myself, I decided that I wanted a local company who I could actually physically meet and discuss my issues with. I did an internet search for Calgary Search Engine Optimization Services, my theory being that this was an excellent way of seeing the results for myself. After all the proof is in the pudding as my mother used to say, so if I want someone that will provide a good service and get me near the top of the search engines, then it stands to reason that their own site, should be near the top itself.

Once I had selected the company I wanted to work with I called them up and we arranged a meeting. I have always been of the opinion that it is important, essential even for me to have a least a basic grasp of what any company is doing on my behalf. I just feel that if I have no understanding whatsoever, then I am leaving myself in a very vulnerable position, and so prior to the meeting I tried to do a little research.

Now don’t get me wrong, I am an intelligent man who has built a strong and successful business, but the information I began to find was both vast and complicated in nature. There was all this talk of on page optimization, links, pandas and a whole plethora of things that might have well have been written in a different language, in fact it could almost be argued that they were.

So when I met with the company I had chosen I asked them to give me a very basic understanding of the process.  While I am certainly no expert, I do now have a slightly better understanding. In very and I mean very basic terms, if you plan to do battle on the internet, and let’s face it, it would be almost suicidal not to, then you need to employ the tactic of Search Engine Optimization.

What this basically means, is that Google or the other search engine companies have rules and preferences. The more closely you follow those rules and preferences, the better your website will perform in the search engines.

This includes things like having your site laid out properly, to providing important and valuable content to the reader. As other websites link to you that is kind of like a recommendation, so as in ordinary business the more people that link to your site the more important Google will think you are. As I said, I am no expert and SEO is still somewhat of a mystery to me, but hopefully, my little attempt at explaining things will help you understand things even a little better. My advice would certainly be to employ the services of a professional company that knows what they are doing. The internet is too big a marketplace to ignore.


Dirt, detritus and germs are prevalent in every major city in the world. Just because a pavement or floor look as nice and clean the harsh reality is that it is probably anything but. And unless you and every member of your family are fastidious about removing your outdoor shoes at the doorstep, the reality is that you will be carrying those germs and dirt into your home on a daily basis. In fact not only will you be inviting it into your home, you will then be actively grinding it into the pile of your carpets, to fester and grow.

Dust mites and pet dander get caught in a carpet and need to be extracted with carpet cleaning.

For those of us with small children, who are still at the crawling stage, this is a horrific thought, but which unfortunately is reality. The key to solving this problem is to first and foremost get your carpet and soft furnishings properly cleaned, and then set in place procedures at home to minimise the amount of dirt you and your family bring into the home.

The first place to start is probably a Google search for your city in my case carpet cleaning London, and see what results pop up. For my purposes I am very passionate about the environment and green issues, so finding a cleaning company with those same values was very important to me. You may have other concerns, such as cost or location, so basically just decide what your personal priorities are.

Make a shortlist of companies that meets your various criteria, and then write out a list of questions, that you want to ask them before giving them the job. Have they any experience with Pet Stains for instance?, or do they have any clients who would be willing to give them a testimonial?

The priority here is to get a reliable company that will do a professional job, at a reasonable price. You want your children and family to be safe, and there are generally four reasons why it is essential to have your carpets regularly cleaned

  • Appearance – Obviously first and foremost we want our homes to look nice and clean and regularly cleaning your flooring helps to keep it that way
  • Air Quality And Allergies – Carpets offer the perfect home for dust mites and dust to gather. By cleaning your carpets regularly you can effectively get rid of the dust and mites preventing your family from suffering.
  • Maintaining the look of your carpet – when you buy a motor vehicle , you regularly get it serviced to make sure it is running well and maintains its value. A carpet is another great example, regular cleaning will ensure it lasts longer, and therefore maintain your investment.
  • Warranty – Certain carpet manufacturers actually insist on having your carpet professionally cleaned annually in order to maintain the guarantee. This is a little known fact, and one more reason why regular carpet cleaning is essential.

As with most household chores, regular and often is the best way to keep your carpets nice and clean, with the added benefits mentioned above.

Finding Your Place in Austin

Posted by inspiredprotagonist on July 04, 2016
Category : Home

So you’re planning on moving to Austin, Texas?

Before you go hitching up your trailer and dragging everything across the country, there are a few major things you have to take into consideration.

First things first, the city itself.
Austin is a thriving city deep in the heartland of Texas and is bustling with an almost limitless amount of sights, smells and experiences!

Go for a few visits first and try and find the place you feel you fit most. This sounds like an obvious piece of advice but you’d be surprised how many people move there before they even have a flavor of the local life. If you’re going to be spending the foreseeable future in Austin then you’d best be sure it feels like home!

Once you have found your own piece of paradise then you need to draw your focus back to the move itself. Depending on what kind of house or apartment you’re moving into, you’re going to have to look at what you have and consider downsizing.

Now I know its daunting and scary looking at all your belongings and furniture and having to decide what you take and what you don’t but you always need to keep in mind that everything has its place and everything was bought for a reason.

When you purchased furniture and the like, you most likely had a place in your house in mind. With the change of house comes a whole new canvas to express yourself and what better time to redecorate and change things up!

Moving businesses to larger cities can require renting warehouse space.

Use this move as an opportunity to get rid of any furniture or clothing or generally anything you don’t feel you need to take. The more you take, the less freedom you will have to rebuild your home anew!
If you are planning on bringing any larger things (such as garage equipment), or relocating/expanding a business, try doing some research into Austin warehouse space for rent. It sounds like a little much now but if you’re a mechanic at home, you want to be sure its stored securely!

Once you have your home and all your belongings secured and where you need them to be, you need to go exploring!

Austin, Texas is an enormous metropolis full of some of the most expressive and forward thinking people and locations. Check out all the local bars and restaurants and find what is your regular. Ask the locals what they would recommend and try out some things you may not have tried before. Austin is your oyster!

Instead of panicking about the move and trying to figure out how to get anything in place, with these few easy steps, you’ll have more time than you would think go immerse yourself in the local population. Take it all in and soon enough you will be wondering how you could have lived anywhere else!

On Wednesday, June 13, our Global Warming task team (called the Carbon 42 task team) rolled out the 7th Gen climate change program 20/20 by 2010 to the employees of 7th Gen and to two of our manufacturing partners. We as a company (and we as humans occupying present earth) are aiming to reduce our overall carbon footprint by 20% while increasing our use of renewables by 20% all by the year 2010.

The rollout included a moment of theatrical indulgence (above) to inspire people to be more aware of their carbon impact both at home and in the everyday operations of 7th Gen. The theme of the play was to shift thinking away from offsetting carbon impacts to designing new reduction strategies to meet our goals of 20/20 by 2010.

To get people at this new level of awareness, the Carbon 42 task team developed one of the most sophisticated (and evolving) carbon calculators (for internal use only, now) that will not only tell people their carbon footprint, but will also store their data so that as time ticks on they can measure their activity. And even more…we are encouraging employees to design their lives to be carbon-less and 7th Gen will extend our present energy incentive program to help fund these projects. More to come…

C-42 Team

Every once in a while you are privileged to be able to work with people who have found a way to tackle some of the toughest challenges our society faces. While I’m passionate about politics, the environment, and health care, nothing is of greater concern to me than issues of justice & equity. And while we know that systemically all these issues are related, choosing to work on creating a new paradigm for low income, minority women is work that most of us are simply unable or unwilling to do.

Creating the opportunity for women to build a life for them selves and their families on a foundation of secure, respectable, and reasonably-paid employment is a dream that is beyond the reach of many Americans. WAGES is succeeding in creating this new possibility. Working with over 50 Latino women in the East Bay area of San Francisco, they have created three successful, worker-owned home cleaning business cooperatives that have changed lives and created hope.

Seventh Generation has been challenged to find ways to reach out to the low-income community. WAGES has provided us with the opportunity to provide education and to ensure these women benefit from using safer and healthier products in the work they do every day.

While our partnership is in it’s infancy, it’s one that fills me with hope and possibility. Check them out. And if you live where they’ve got a coop and need some healthy cleaning help, give them a call!

I caught this this morning during my aforementioned day-launching semi-comatose perusal of the New York Times. It’s a great editorial that says much of what I said the other day about global heating and Unnerved Experts and befuddled polar bears and a world that’s melting faster than a scoop of Ben & Jerry’s Super Serious Climate Crunch on a Hummer dashboard in August except, you know… better.

I’d never really considered buying a Porsche, but check out the point of view ofWendelin Wiedeking, who is Porsche’s CEO not to mention a potato farmer and a shoemaker! Here’s an excerpt from a Financial Times interview published a few days ago:

“We should not always look at getting the maximum return but we must look at people and make sure they are taking part. When you see companies like Mannesmann that were broken up and sold again and then broken up and sold again then that causes me anguish,” he says in an interview at Porsche’s headquarters on the outskirts of Stuttgart.His evident fondness for his workers is reflected in other aspects of his business philosophy. “Our business model is only financed by customers. So we have to pay a lot of attention to our customers. When the customer is happy then the worker is happy too and so are the suppliers. Then there should be enough money left for the shareholder. But that is the order of importance,” he says.

All of this is part of Mr Wiedeking’s insistence that he is not a slave to the capital markets: “The question is: how can society allow capital to make all the rules? I have never understood shareholder value as it leaves so many things out. Shareholders give their money just once, whereas the employees work every day.”

So on July 11th a whole lot of 7th Geners are going to do the Dreamexperience. I am not sure what that will be, but we will have a camera crew to capture. Here is a guest blog from Daniel Shearer our ongoing Dream-blog voice…WR

Us folks at the DREAM Program office put a ton of creative love into our work. This film covers one of our efforts to clean up our environmental impact. We get inspired by people coming together for exciting fun, like building our bus and hopping on for trips. Great adventures happen with groups of excited people and that’s why one of our core values is Contagious Energy. Learn more about the rest here: Dream Program Come visit! Daniel

Not one for surveys, but when I saw this article that 44% Of UK Shoppers Would Buy Brand With Smaller Carbon Footprint, I wondered if a carbon-footprint-label would be something shoppers in the US would pay attention to and that would influence their shopping choices. Would love to think about a 7th Gen product’s footprint-label for all of our products. Would this make a difference in your shopping choices? thoughts? Thanks. WR

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