The Best Advice I Ever Got
By Inspired Protagonist - September 2, 2008
Recently, an editor at the Burlington Free Press asked me to contribute a column on the best business advice I've ever received. I thought about writing a piece on one of the subjects that I frequently blog on, such as transparency or growing a company that's built on values.
But the best business advice I ever got concerned an issue that I don't often write about: raising money. The advice came from my dad, and you can read about it here.
What's the best business advice you ever got? Please send it our way.










The most important bit of advice I've ever received regarded sales. Out of college, I went to work for a home decor and giftware manufacturer as a sales assistant for the drug/grocery retail sector. Although the company had a huge variety of SKUs across different categories, my division was new and our inventory assortment was quite limited.
My sales Manager John had relayed to me an important piece of advice I'll never forget. Don't try to sell a product you don't believe in. Maybe some research and homework is needed (competitive landscape, value proposition, channel fit). But if that doesn't help, make alternative product recommendations based on a sincere desire for the retailer's success. This can entail active listening, querying product managers, and actively creating a new product (where feasibility factors allow). As a result, while sales didn't always happen, buyers always retained interest in us because we took an active interest in their business and approached them with an innovative spirit.